PAAB strives to ensure that the readability of the entire piece is not impeded by visual style, including font sizing.This is because accurate statements may nonetheless be misleading if they are not given an appropriate level of prominence to attract the reader’s attention. PAAB aims to ensure the physical size of the copy reflects the importance of the message and information it conveys.
#Calculate letterspace for address numbers code
Recognizing the space challenges associated with print APS, these Code provisions are meant to achieve 3 main goals in this context:
Statements or illustrations must not mislead.Ģ.4 The advertising copy should provide sufficient information to permit assessment of risk/benefit in a prominent manner.ģ.5.1 The body copy must contain reference to negative findings in a prominent manner. The relevant sections of the PAAB Code are:Ģ.1 All must be accurate, complete and clear and designed to promote credibility and trust. The guidance here focuses mainly on print materials, though the general principles are applicable across all media. This document is meant to provide you with some guidance on acceptable font size and general type legibility, especially when using multiple typefaces in a single piece. Guidance on Font Sizing and Selection for Indication Disclosure and Fair Balance
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